It is easy to understand why teens and adolescents are turning to commercial remedies for acne, rather than first trying the natural acne cures that may be equally effective – but minus side effects and damage to the budget. Proactiv, a well known acne treatment has just signed teen star Justin Bieber as a spokesman. Bieber will take home three million dollars in two years, just for telling teens he uses Proactiv on his pimples. He's not the first high profile youth to bring home the mega-dollars this way. Other paid spokespeople include Katy Perry, Avril Lavigne, Sean "Diddy" Combs, Jessica Simpson, Alicia Keys and Mandy Moore. According to a VIP from Guthy-Renker, the company that markets Proactiv, they spend between twelve and fifteen million dollars each year on paid endorsements. They know their market. Teens are more influenced by recording artists than they would be by other types of advertising, including TV commercials. I hope parents will help their teenagers understand that their musical idols are paid big bucks to offer advice on acne treatments. I would hope to see youth trying the natural acne cures, including acne herbs, vitamins for acne and other natural acne remedies before rushing out to the pharmacy, credit card in hand.
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